Ads that drive real growth.

We help brands turn paid ads into scalable, profitable revenue.

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5–10X

Return on ad spend

↓30%

Average cost per lead reduction

$100M+

In ad spend managed

Services

Services Built for Growth

Strategic paid media support designed for profitable growth.

Paid Media Management

Full strategy, campaign execution, and ongoing optimization across the channels that matter most to your business.

Paid Media Audits

A deep review of your ad accounts to uncover wasted spend, missed opportunities, and clear actions to improve performance.

Consulting & Strategy

Senior-level paid media guidance for brands and teams that need sharper strategy, better decisions, and stronger results.

Process

How We Drive Performance

A look at the strategies and systems we use to drive measurable growth for our clients.

ROAS Growth Over Time

Campaign Strategy

We develop data-driven paid media strategies designed to scale efficiently across the channels that matter most.

TikTok

8.2%

Instagram

5.5%

Google

3.9%

YouTube

6.7%

CTR by Channel

Campaign Execution

From account structure to creative testing, we launch and manage campaigns built for performance.

Version A

2.3X

ROAS — Month 1

WINNER

Version B

8.6X

ROAS — Month 3

Performance Optimization

Continuous testing and data analysis help us improve ROAS, reduce CPA, and unlock scalable growth.

350%

Revenue Lift

5–10X

Avg ROAS

↓32%

CPA Drop

Reporting & Insights

Clear reporting and actionable insights ensure you always know what's working and where to scale next.

15+ Years in Paid Media

About

The person behind the results.

Hi, I'm Jessica — and that's my daughter Addie. She's the biggest part of my life and a real part of this business too. Addie helps with creative and proposals, making South Goes North a true family operation.

With 15+ years in paid media, I've helped brands of all sizes turn ad spend into real, measurable growth. During COVID, I took a leap of faith and bet on myself. I had been working in paid media since 2010, and after years in agency life, I was over it — the bureaucracy, the politics, the feeling of just going through the motions. I knew I could do better work on my own terms. So I walked away and built South Goes North from scratch — and haven't looked back since.

I work with growth-focused brands that want a true partner — someone who stays on top of every platform change, communicates clearly, and treats your budget like it's their own.

★★★★★

↓ 30% Cost Per Lead YoY

"Jessica is an expert in paid media and has consistently delivered results while staying under budget. I could not recommend her enough to anyone looking to grow their business through paid media."

Kelly Ward

Marketing Director, Vital Care

Let's Talk

Ready to go north?

Book a free 30-minute call to talk through your paid media, where your budget is going, and what's actually possible for your business.

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